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Fraser Cottrell
Fraser Cottrell

10,000 ads later, 6 hooks keep winning

10,000 ads later, 6 hooks keep winning

Sep 26, 2026

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1 min read

The ad that looks like your dad's Facebook post

The ad that looks like your dad's Facebook post

A wall of text, a random photo, and it keeps outperforming our polished statics.

Sep 19, 2026

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1 min read

Your customers already wrote your best static.

Your customers already wrote your best static.

Four statics that scaled, and the review mining behind them

Sep 13, 2026

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1 min read

£35 for hand soap. Here's what you're buying.

£35 for hand soap. Here's what you're buying.

Dove does the same job for £3. The gap isn't the soap.

Sep 6, 2026

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1 min read

Why the best AI ads don't try to look real

Why the best AI ads don't try to look real

Aug 23, 2026

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1 min read

I stopped using hook rate to judge ads

I stopped using hook rate to judge ads

21% hook rate. 2.2% click through. Still a winner.

Aug 16, 2026

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1 min read

Your best static ad is only half finished.

Your best static ad is only half finished.

Aug 9, 2026

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1 min read

How many ads should you actually launch?

How many ads should you actually launch?

Aug 2, 2026

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1 min read

Why your creative strategist isn't working

Why your creative strategist isn't working

The job changed. Most job descriptions haven't caught up.

Jul 26, 2026

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1 min read

15 years of Meta, brutally honest

15 years of Meta, brutally honest

The stuff nobody in this industry says out loud.

Jul 19, 2026

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1 min read

I finally made the video I wish existed when I started

I finally made the video I wish existed when I started

Jul 12, 2026

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1 min read

Claude just made Arcads obsolete (kind of)

Claude just made Arcads obsolete (kind of)

Jul 5, 2026

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1 min read

I wrote a winning ad in 20 minutes. Here's how.

I wrote a winning ad in 20 minutes. Here's how.

Jun 20, 2026

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1 min read

Have you got my course yet?

Have you got my course yet?

Jun 16, 2026

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1 min read

I ranked every Meta ad format. Some of you won't like it.

I ranked every Meta ad format. Some of you won't like it.

Jun 14, 2026

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1 min read

My course is here.

My course is here.

Shhh! Don't tell anyone - But you get it first.

Jun 9, 2026

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1 min read

Canva just made AI statics actually usable

Canva just made AI statics actually usable

Jun 7, 2026

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1 min read

The creative framework that's scaling brands right now

The creative framework that's scaling brands right now

May 30, 2026

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1 min read

This claymation ad took 15 minutes to make (and it's going viral)

This claymation ad took 15 minutes to make (and it's going viral)

May 24, 2026

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1 min read

My secret to copy any ad

My secret to copy any ad

May 17, 2026

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1 min read

Why your "winning" ads are actually killing your account

Why your "winning" ads are actually killing your account

May 10, 2026

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1 min read

The $430M Mistake Most Brands Keep Making

The $430M Mistake Most Brands Keep Making

May 3, 2026

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1 min read

The $300M lesson most brands ignore

The $300M lesson most brands ignore

Apr 28, 2026

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1 min read

This changes everything for small teams

This changes everything for small teams

Apr 19, 2026

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1 min read

The 10 mistakes bleeding your ad budget dry

The 10 mistakes bleeding your ad budget dry

Apr 12, 2026

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2 min read

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Methods and Strategies to help DTC brands use ad creative to help scale their brands from Fraser Cottrell

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