10,000 ads later, 6 hooks keep winning

The ad that looks like your dad's Facebook post

A wall of text, a random photo, and it keeps outperforming our polished statics.

Your customers already wrote your best static.

Four statics that scaled, and the review mining behind them

£35 for hand soap. Here's what you're buying.

Dove does the same job for £3. The gap isn't the soap.

Why the best AI ads don't try to look real

I stopped using hook rate to judge ads

21% hook rate. 2.2% click through. Still a winner.

Your best static ad is only half finished.

How many ads should you actually launch?

Why your creative strategist isn't working

The job changed. Most job descriptions haven't caught up.

15 years of Meta, brutally honest

The stuff nobody in this industry says out loud.

I finally made the video I wish existed when I started

Claude just made Arcads obsolete (kind of)

I wrote a winning ad in 20 minutes. Here's how.

Have you got my course yet?

I ranked every Meta ad format. Some of you won't like it.

My course is here.

Shhh! Don't tell anyone - But you get it first.

Canva just made AI statics actually usable

The creative framework that's scaling brands right now

This claymation ad took 15 minutes to make (and it's going viral)

My secret to copy any ad

Why your "winning" ads are actually killing your account

The $430M Mistake Most Brands Keep Making

The $300M lesson most brands ignore

This changes everything for small teams

The 10 mistakes bleeding your ad budget dry