Most people think writing a great ad script takes hours of grinding, AI prompts, and a dozen revisions.
I wrote one for Portland Leather during Mother's Day in about 20 minutes. No AI. Just a blank doc and a structure I've used so many times it's basically muscle memory.
That's the thing nobody talks about. The brands that consistently produce winning creative aren't smarter or more creative than you. They just understand the building blocks. They know which piece goes where, and why.
In this week's video, I break down the exact framework I use every time I sit down to write a script. Hook, body, CTA. Each one gets a real example pulled from ads we've actually run for clients.
A few things you'll take away:
Why your hook isn't just about grabbing attention (and what it's actually for)
The mistake that kills most ad body copy before it even gets going
What a strong CTA actually needs to do (it's simpler than you think)
If you write scripts, brief creators, or review ad creative in any capacity, this one's worth 15 minutes of your time.
Search "Fraser Cottrell" on YouTube or click here to watch.
