Hey!
Most brands think they're being smart when they launch 50 variations of the same UGC ad.
Different hooks. Same format. Same angle. Same everything.
Then they wonder why their CPA keeps climbing and nothing breaks through.
Here's what's actually happening: You're not testing creative. You're just adding noise.
Meta's Andromeda update changed the game. Your creative is now a targeting signal. When everything in your account looks the same, Meta thinks you only have one ad.
So you keep hitting the same audience. Over and over.
It's like fishing from the same pond until there's nothing left.
I just dropped a new video breaking down what creative diversity actually means in 2025. Not the fake version everyone talks about—the real system that gives Meta something to work with.
You'll see:
Why volume without diversity is destroying your reach
The similarity score Meta assigns to every ad (and why yours are probably flagged)
How to structure campaigns so new creative actually gets spend
The research method that unlocked a massive new audience for one of our gum clients
Plus, I'll show you the metrics that actually matter (hint: it's not hook rate).
This isn't theory. It's what we use with brands spending $70K+ per month to drop their CPA by an average of 30%.
Talk soon,
Fraser
