My secret to copy any ad

Most brands see a winning ad and just copy the format.

That’s not creative strategy. That’s guessing.
In this week’s video, I break down exactly how to reverse-engineer any static ad — not by copying what it looks like, but by understanding why it works.

Messaging, angle, persona, format. Figure that out first and you can replicate anything.
I also walk through the full workflow I use:

• How to find ads that are actually winning (not just running a long time)

• How to brief AI to produce a faithful replication in one shot

• How to use your own performance data to know what’s worth testing

This is the stuff creative strategists get paid for. The AI just makes it faster.

Watch it here