Hey there,
Just dropped a new video that's probably going to ruffle some feathers.
After analysing over $430 million in ad spend and making 10,000+ ads, I've noticed something painful:
Most brands are stuck in the exact same expensive loop.
Launch ads → Nothing wins → Launch more ads → Still nothing → Blame the algorithm.
Sound familiar?
In this new video, I break down exactly why some brands consistently produce winners while others are stuck with 5% hit rates.
I'm talking about:
The data most agencies completely ignore (and why that's costing you)
Why "more creative volume" is actually making things worse
The one mistake that kills potentially winning ads before they even get started
How brands with smaller budgets are outperforming massive companies
Plus, I show you real examples from accounts we manage - including one ad that looked like a total flop for months before becoming an evergreen winner.
Search "Fraser Cottrell" on YouTube or click here to watch.
Fair warning: If you're the type who kills ads after one bad week, this video might sting a little.
But if you're ready to stop guessing and start building a system that actually works...
You'll want to watch this one.
Fraser
