Hey! Most Meta ads content teaches you how to use the platform.
This one teaches you how to actually win on it.
I dropped a full breakdown this week of the exact process we run at Fraggell. From the moment a new client comes on board to the moment we're scaling winners. Every step, no fluff.
The bit most people are going to find uncomfortable is the research section. Because if you're being honest, you're probably skipping it. Most brands are. And it's the reason their ads plateau.
There's also a section on creative diversity that I think will change how a lot of you build out your ad accounts. The Andromeda update made this non-negotiable and most people still haven't caught up.
Go have a watch. It's a long one but every minute earns its place.
Fraser
