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Dive into a collection of past posts and rediscover timeless content.

How many ads should you actually launch?

How many ads should you actually launch?

Aug 2, 2026

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1 min read

Why your creative strategist isn't working

Why your creative strategist isn't working

The job changed. Most job descriptions haven't caught up.

Jul 26, 2026

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1 min read

15 years of Meta, brutally honest

15 years of Meta, brutally honest

The stuff nobody in this industry says out loud.

Jul 19, 2026

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1 min read

I finally made the video I wish existed when I started

I finally made the video I wish existed when I started

Jul 12, 2026

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1 min read

Claude just made Arcads obsolete (kind of)

Claude just made Arcads obsolete (kind of)

Jul 5, 2026

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1 min read

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Methods and Strategies to help DTC brands use ad creative to help scale their brands from Fraser Cottrell

Frasers Methods

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