Hey

Every day I see the same tired debate online:

"Should I focus on static ads or go all-in with UGC?"

And after the Andromeda updates hit, the confusion just got worse.

Here's the thing most people miss:

It's not about choosing sides.

It's about knowing when to use what, how many you need, and why your current approach might be bleeding money.

In my latest video, I break down exactly how we decide what to create for brands at different budget levels.

You'll discover:

  • Why your "testing strategy" might actually be hurting your results

  • The budget thresholds that change everything

  • How to sequence your creative rollouts for maximum impact

  • The one mistake that tells me you have a top-of-funnel problem

If you're still treating this like an either/or decision, you're missing the bigger picture.

The brands that scale in 20256 aren't the ones with the best single ad.

They're the ones who understand the system.

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