Most agencies are still playing creative roulette.
Upload a brief to ChatGPT. Hope for the best. Cross fingers that the output doesn't sound like it was written by a robot having a breakdown.
Meanwhile, we're over here treating AI like the creative powerhouse it actually is.
Not just for writing scripts (though it crushes that).
Not just for research (though it's incredible at that too).
But for the entire creative process, from strategy to execution to final assets.
In this new video, I pull back the curtain on exactly how we use Poppy AI to streamline our entire creative workflow at Fraggell.
You'll see:
How we import competitor ads directly from the Meta library (no downloads, no hassle)
The exact process we use to reverse-engineer winning creatives for our clients
Why visual context beats text prompts every single time
How to go from inspiration to finished static ad in under 60 seconds
If you're still copying and pasting between 12 different tools to get one decent ad...
You're working way too hard.
Fraser
P.S. — The one-shot static creation feature alone will save you hours every week. You'll see what I mean.
